News

Affilka Adds 47 New Brands in Q1’24

Affilka reports Q1 2024 results, now powering nearly 360 brands in its portfolio.

Q1 2024 Achievements

In Q1 2024, Affilka’s affiliate management software was recognised by the Asian gaming community as the Best Affiliate Marketing Solution on the market.

Affilka participated in iGB Affiliate London 2024 with a dedicated stand. During the concurrent iGB and ICE events, the team held nearly 200 meetings, leading to the signing of several agreements shortly after the exhibition period.

Expansion of Partner Network

Affilka’s partner network expanded by adding 47 new brands, bringing the total to nearly 360 brands in Q1 2024. Additionally, over 33,000 new affiliate accounts were registered during this period, marking a 118% increase compared to the previous year’s last quarter.

Increase in Player Registrations

The rise in new affiliate accounts led to a significant increase in new player registrations, which exceeded 7.4 million in the first quarter, showing a 106% increase from the last quarter of 2023.

Growth in Referral Link Clicks

The number of unique clicks on referral links with Affilka by SOFTSWISS grew by 115%, reaching nearly 436 million. These metrics highlight the role of effective affiliate management in the iGaming industry.

Financial Growth

Financially, Affilka showed growth in Q1 2024 compared to the last quarter of 2023. The affiliate Gross Gaming Revenue (GGR) increased by 112%, while the player deposit amount grew by 113%. Affiliate payments rose by 117% in Q1 2024 compared to the previous quarter.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, stated: “The recent product performance indicates a steady growth trajectory, reflecting our investment in innovation and user experience enhancement. Recognising the importance of affiliate marketing in the iGaming ecosystem, we focus on providing exceptional service to meet our clients’ expectations.”

Future Projections

The global affiliate marketing industry is projected to double in size within the next five years. Choosing a reliable affiliate marketing platform provider is crucial for maintaining a competitive edge in this expanding market.

The Affilka team will be sharing industry insights and upcoming updates at the SiGMA Americas Summit in São Paulo from 23–25 April. Clients and potential partners can schedule a meeting with the Affilka team at stand i70 via the SOFTSWISS events page.

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