Affilka Launches New Tool – Poker Module

Affilkа benefits can now be used not only by online casinos and sportsbooks, but also by customers operating online poker rooms. Promoting online gaming business is now possible thanks to Affilka’s affiliate marketing tool, the new poker module.

The module contains an updated API that allows clients to track data on all user gaming activities. From now on, data on deposits, registrations, clicks and withdrawals will be stored and processed by the affiliate marketing platform Affilka. In addition to the above information, Poker Rounds Count, Poker Bets Sum, Poker Rake Sum, Poker Bonuses Sum, Poker Balance Corrections Sum, Poker Third Party Fees Sum and Poker Net Revenue Sum will be tracked and stored.

Another benefit of the new poker module is the Commission Constructor extension for CPA, RevShare and Hybrid trades (combination of CPA and RevShare).

To calculate CPA deals, online poker rooms will be able to rely on parameters such as player status (verified or banned), duplicate players, as well as the player’s self-exclusion limit within the framework of responsible gaming. And the CPA reward to an affiliate for a referred player is governed by the fact that certain factors are realised. For example, a player must deposit a certain amount within a specific time period, or their Poker Rake Sum or Poker Bets Sum must reach a certain amount.

The RevShare model allows an affiliate to receive a percentage of income from an online poker room either a percentage of gross income (rake from referred players) or a percentage of net income (rake minus bonuses, taxes and miscellaneous fees).

It should also be noted that the postback line has been improved. Now for registration, the first deposit and the fulfilment of other traditional conditions, not only classic postbacks are relied upon, but also postbacks for Poker Rake Sum and Poker Net Revenue Sum.

“I am pleased to announce the launch of the long-awaited poker module that will expand Affilka coverage. Not only casinos and sportsbooks but also online poker sites will now be able to use our platform’s unique tools to acquire new players. Poker is an important part of the iGaming industry, so we have worked hard to offer our software solution for poker rooms”, commented Anastasia Borovaya, Product Owner at Affilka.