Affilka: Year in Review 2021

Jan 19, 2022

The results of Affilka’s 2021 evaluation are gratifying. With a 100 brand milestone reached, a 122% increase in total client GGR, and new innovative product enhancements, the year became one of significant growth for the company. 

By the end of 2021, Affilka’s client portfolio had reached the 125 live brands mark, 60% of which (76 clients) support cryptocurrencies. One third of all clients are based on proprietary casino and sportsbook platforms, while two thirds rely on B2B platform providers.

“Any online casino or sportsbook can rely on the flexibility and professionalism of our team to launch their affiliate program on our software. Affilka has extensive experience with both SOFTSWISS Online Casino Platform clients and with those companies that use third-party platforms or proper solutions. Therefore, our experience allows us to safely claim the highest customer focus available in the gambling market”, stated Anastasia Borovaya, Affilka Product Owner.

Affilka’s clients also experienced a productive year. In 2021, Affilka-backed sportsbooks and casinos generated a total GGR of 390 million EUR, an increase of 122% in comparison with the results of 2020.

The number of affiliate programs launched is also on the rise. 2021 yielded a x1.8 increase in the number of affiliate programs launched, amounting to 86 partnerships compared to 48 in 2020.

“The year 2021 showed a resurgence in the iGaming industry. On the one hand, gambling representatives become increasingly aware of the importance of affiliate marketing and its convenience in promoting their brands. On the other hand, affiliates have also became more active in considering cooperation with iGaming companies: in 2021 alone, their number increased by 39%. Such a trend suggests that in 2022 investment in affiliate marketing will only keep growing”, remarked Anastasia Borovaya, Affilka Product Owner.

Through the evolution of the product, Affilka achieved some notable innovations. Affilka merchant accounts are available to clients on the SOFTSWISS online casino platform and iGaming brands powered by third-party solutions. The team is going further and preparing to strengthen Online Poker Sites with a poker module ready for integration shortly.

Another goal for Affilka is to simplify interactions between operators and affiliates. This resulted in a new bookkeeping option: making records for non-integrated payment methods.

Anastasia Borovaya concluded: “This year was an important milestone in the development of Affilka, which has been highlighted as a standalone product in the SOFTSWISS portfolio. It is branching out into a complete solution marked by the iGaming industry’s demand in quality affiliate marketing software, which Affilka is happy to meet. All information about Affilka features and benefits can now be found on our dedicated website. I also cannot help but mention our clients, who have entrusted the Affilka team with growing their businesses. In 2021, that number exceeded 100 companies! And that’s the best motivation for even more high-profile achievements, which you will no doubt hear about in the near future”.