Affilka Recaps 2021

Jan 21, 2022

In an exceptional year filled with remarkable achievements, Affilka proudly looks back at its significant growth in 2021. The innovative affiliate marketing platform surpassed the milestone of 100 affiliate brands, expanding its client list with 60 new companies and ending the year with an impressive 125 live brands.

The year 2021 marked a significant milestone in Affilka’s journey, elevating it to a standalone product within the esteemed SOFTSWISS portfolio. The industry’s demand for top-tier affiliate marketing software has been met with Affilka’s excellence, establishing it as a reliable solution for iGaming operators seeking quality and performance.

The growth trajectory of Affilka was propelled by its unparalleled flexibility, enabling clients to launch their affiliate programs seamlessly, regardless of their platform preferences. Through its expert guidance and customer-centric approach, Affilka expanded its live brands to 125, with 76 of them supporting crypto operations. Among these brands, a significant portion operates on third-party online casino and sportsbook platforms, showcasing the platform’s adaptability to diverse business needs.

In 2021, the Affilka team expanded its client list with 60 new companies, up 92% from 2020 with a score of 65 live brands at the end of the year. The total GGR of all casinos and sportsbooks brands using Affilka surged by an outstanding 122% to over EUR 390 million. With a continuous commitment to excellence, Affilka proved its versatility by accommodating clients operating on the SOFTSWISS Online Casino Platform as well as those using third-party platforms.

Anastasia Borovaya, Product Owner of Affilka, highlighted the resurgence of the iGaming industry in 2021, with both gambling representatives and affiliates recognising the significance of affiliate marketing in promoting brands. The rising trend indicates that investment in affiliate marketing will continue to grow in 2022.

“Any online casino or sportsboo can rely on the flexibility and professionalism of our team to launch their affiliate program on our software. Affilka has extensive experience with both SOFTSWISS Online Casino Platform clients and with those companies that use third-party platforms or proper solutions. Therefore, our experience allows us to safely claim the highest customer focus available in the gambling market”, commented Anastasia.

As part of its ongoing development, Affilka introduced several innovative features and enhancements, further solidifying its position as a leading affiliate marketing software in the iGaming sector. Notably, the platform granted access to merchant accounts for clients operating on both the SOFTSWISS Online Casino Platform and third-party platforms, streamlining the payment process and facilitating smooth interactions with affiliates.

Furthermore, Affilka’s commitment to continuous improvement led to the development of a poker module, poised to unlock Affilka’s unique capabilities for Online Poker Sites, broadening its appeal to a wider range of iGaming businesses.