What Was Discussed at iGB L!VE 2026
Gathering top-tier affiliates, operators, and B2B providers at ExCeL London, iGB L!VE 2026 delivered an unparalleled environment for networking and exploring the future of the iGaming industry. While we did not take home the “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026 this time around, it only fuels our drive to win next year, and we were incredibly proud to sponsor and present the award for “Best Poker Affiliate.” Exhibitions are always a fantastic opportunity to reconnect with familiar clients, partners, and media representatives (read the exclusive interview with Anastasiya Baravaya for iGB L!VE), but the most valuable insights often emerge during focused negotiations and spontaneous stand-side chats.
What exactly did Affilka managers discuss with our guests, and what were the most frequently asked questions?
iGaming Exhibitions: Hot Topics and Global Trends
Naturally, the most immediate topic of conversation at any major expo is the event itself. Guests at our stand frequently shared their impressions of iGB L!VE 2026, which, in our view, was executed at the highest level. We want to take this opportunity to thank the organizers for their professionalism and the attendees for creating such a vibrant, productive atmosphere. Another unavoidable and highly popular talking point was the ongoing FIFA World Cup, being in England, it was practically impossible to skip the football banter!
But beyond the sports and event logistics, let us dive into the core business discussions regarding our product capabilities, service standards, and future plans.
Deep Dive into Industry Challenges and Solutions
Anastasiya Baravaya, CEO at Affilka, noted that the core themes of her meetings revolved around critical industry shifts and strategic operational challenges:
- Traffic Volumes vs. Traffic Quality: Finding the right balance for sustainable, profitable growth.
- Player Retention: Strategies for long-term player engagement beyond initial acquisition.
- Affiliate Fraud: Effective detection and prevention mechanisms to protect operator budgets.
- Data Transparency: Why affiliates need access to specific, open data to succeed, optimize campaigns, and scale.
- Affiliate Safeguards: Protecting partners in scenarios where operators refuse payouts without an apparent reason.
- Evolving Payment Models: Navigating the rise of hybrid deals, prepayments, and guaranteed payments.
- In-House to SaaS Migrations: Many casino, sportsbook, and poker operators are realizing their proprietary or legacy setups no longer support their growth, prompting strategic discussions about migrating to Affilka.
- Future Roadmaps: Sharing insights on our recent releases, the integration of AI, and our ambitious product roadmap for H2-2026.
Product Updates and Technical Integrations
According to Anastasia Simonenko, Head of Operations at Affilka, visitors were highly interested in the platform’s latest technical capabilities. Managers frequently fielded questions about our newest tools, including the Formula Constructor, Deep Linking, Hierarchy-Based Roles Management, and the Sub-affiliate Module. It was incredibly rewarding to receive such positive feedback on our software and high praise for the Affilka team’s dedicated, day-to-day work.
Anzhelika Antonova, Head of Sales at Affilka, highlighted three central discussion pillars that dominated her meetings during the event:
- Migration Requirements and Timelines: Guiding operators on how to securely and seamlessly transfer all data from their previous affiliate platform providers.
- B2B Integrations: Connecting with new platforms, discussing future workflow setups, and facilitating client introductions.
- The SaaS Advantage: Breaking down the distinct benefits of partnering with a specialized SaaS platform rather than bearing the heavy costs and risks of building an in-house solution.
Let’s Keep the Conversation Going
As you can see, the questions raised at our stand were incredibly diverse, yet they highlight clear, unified trends across the iGaming sector. We want to thank every guest who visited us in London for the meetings and top-tier networking as we continue to develop our professional iGaming affiliate marketing software.
Do these topics resonate with you? Do you share similar operational challenges or have related questions? Contact our managers right now! They will gladly provide a free consultation, demonstrate our product, guide you through a seamless onboarding process, and remain by your side throughout your entire journey with the platform.
Thank you, iGB L!VE 2026! We look forward to seeing you at future events. Be sure to follow our social media channels and keep an eye on our blog for all upcoming announcements and product updates.
