Affilka’s 9M’23 Report: 17 MLN New Players

Affilka reports growth in the first three quarters of 2023. During this period, Affilka’s 260 clients attracted 17 million new players through their affiliate channels, marking a new milestone in the company’s performance.

Expansion and Growth

Since the beginning of 2023, Affilka has expanded its partner portfolio by adding 60 new brands. Additionally, the platform registered 70,000 new affiliate accounts, accounting for one-third of all affiliate accounts ever recorded on Affilka since its inception in 2018. This growth rate is nearly 2.2 times higher than the same period last year, highlighting Affilka’s robust expansion strategy and successful affiliate management.

Increase in Player Registrations

The surge in new affiliate accounts has led to a corresponding increase in new player registrations, which more than doubled compared to the first three quarters of 2022. This increase underscores the effectiveness of Affilka’s affiliate management solutions in driving player engagement and registrations in the iGaming industry.

Growth in Referral Link Clicks

The first nine months of 2023 saw a 7.4 times increase in unique clicks on referral links compared to the same period the previous year. This growth can be attributed to the expansion of the affiliate network and the enhanced capabilities of brands utilising Affilka.

Financial Performance Metrics

Affilka’s financial metrics reflect stable and significant growth. The amount of player deposits increased by 2.3 times, and the affiliate Gross Gaming Revenue (GGR) expanded by 89.3%. Furthermore, affiliate payments saw a growth of 90.4%.

Focus on Improvement and Future Plans

Anastasia Borovaya, Head of Affilka by SOFTSWISS, emphasised the company’s focus on expanding the scope of traffic reporting and enhancing API capabilities: “Our unwavering dedication to presenting exceptional service drives constant improvements. These improvements are aimed at providing comprehensive analytics related to click activities and streamlining the integration of information and reports into Business Intelligence (BI) tools.”

By enhancing these capabilities, Affilka aims to offer even more robust and detailed insights to its clients.

Affilka is set to participate in SiGMA Europe 2023, scheduled for  14–16 November in Malta. The Affilka team will be available at stand 2129 to meet with partners and potential clients. This event represents an opportunity for Affilka to showcase its innovative solutions and connect with industry leaders.