Affilka Excels in Kantar Satisfaction Survey
Affilka announced the results of its recent customer satisfaction survey conducted by Kantar. With a striking 91% satisfaction rate, Affilka demonstrates its exceptional capabilities and customer commitment.
Kantar Survey Insights
Kantar, the world’s leading marketing data and analytics agency, conducted a comprehensive survey among Affilka’s clients in October 2023. The survey addressed critical aspects such as overall satisfaction, Affilka’s functional and emotional characteristics, and account manager satisfaction.
Key Factors in Choosing an Affiliate Marketing Management Platform
According to the survey results, the key functional characteristics that emerge as top priorities when selecting an affiliate marketing management platform include:
- Uninterrupted operation of the product and referral links
- Product safety
- Flexible commissions and deals for affiliates
- Convenience of working with the partner database
- Availability and speed of data upload
Affilka’s clients expressed significant satisfaction with these key factors. Notably, 49% of respondents highlighted their likelihood to recommend Affilka as a platform that meets all their business needs.
Overall Satisfaction
Regarding overall satisfaction, 42% of respondents who gave the highest rating expressed complete satisfaction with the platform’s performance. Almost half of the respondents were content but reported minor issues. The average overall satisfaction score was 8.1 out of 10.
Functional Characteristics of Affilka
Affilka distinguishes itself from other affiliate marketing software providers through several key functional attributes. These include efficient business communication at all stages, swift resolution of operational issues by dedicated account managers, and robust functionality designed to meet critical business requirements.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented: “We are thrilled to receive such positive feedback on our efforts. However, it’s important to note that these surveys primarily aim to identify areas for continuous improvement. Insights from Kantar’s surveys will guide our future endeavours, enhancing the quality of our products and services. This invaluable feedback is fundamental to our unwavering commitment to constant improvement.”
Emotional Characteristics of Affilka
Respondents highlighted key emotional characteristics that impact their choice of platform. The most valuable aspects that set the affiliate platform apart from competitors include:
- Long-term and reliable partnership
- Top-level service
- High professionalism and expertise of employees
- Secure platform solutions
Account Manager Satisfaction
The satisfaction score for account managers surpassed the overall satisfaction, standing at 9.1 out of 10, with 58% of respondents rating their account managers with a perfect 10. Additionally, 97% of clients expressed satisfaction with the quality of work from Affilka’s account managers. This exceptional rating is attributed to the high level of competence displayed by account managers, coupled with their prompt response and accessibility, which have garnered the highest levels of satisfaction among clients.
Approximately 44% of respondents engage with their account managers 2–3 times a week. In summary, the noteworthy feedback from the survey participants emphasises that the service completely meets their needs: “Account managers exert consistent effort on a daily basis. They are constantly making Affilka look like the best company in the industry.”
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