Affilka H1 2026 Report

The first half of 2026 has concluded, and Affilka continues to cement its position as a leading affiliate marketing software in the iGaming sector. Driven by a commitment to technical excellence and client success, the first six months of the year demonstrated robust performance across all core operational metrics. This report outlines our primary growth indicators, highlighting both year-over-year momentum and all-time achievements since our inception in 2018.

H1 2026 Performance Overview

In H1 2026, the demand for reliable iGaming affiliate software remained strong. We witnessed a steady expansion of our network, with the number of active brands powered by Affilka growing from over 400 in H1 2025 to more than 480 in the current period. This influx of new operators highlights the market’s trust in our scalable infrastructure. Our ecosystem also expanded significantly on the partner side. We recorded 81,053 new affiliate accounts registered during H1 2026, representing a 12.29% year-over-year growth. This brings our all-time total to an impressive 621,869 registered affiliate accounts.

Traffic and Player Acquisition

Acquisition metrics saw substantial upward momentum. Unique visits processed through the platform reached over 2.17 billion for the half-year, marking a remarkable 48.64% increase compared to the same period in 2025. Consequently, our all-time unique visits counter has now surpassed the 11.3 billion milestone. This surge in traffic successfully translated into user acquisition. New player registrations generated via our affiliate network hit 26.4 million in H1 2026 (a 15.53% increase year-over-year). To date, Affilka has facilitated over 160.8 million registered players globally.

Conversion and Player Retention Metrics

A critical measure of any affiliate management software is the quality of traffic it helps generate. First-Time Deposits (FTDs) and overall deposit frequencies are key indicators of this quality.

• 3.92M+ H1 2026 PLAYER FTDS (+13.00% YOY)
• 81.8M+ H1 2026 PLAYER DEPOSITS (+38.65% YOY)
• 480+ ACTIVE BRANDS ON PLATFORM

Player FTD count grew by 13.00% YoY, reaching over 3.92 million for the period and pushing the all-time FTD count to nearly 23.7 million. Furthermore, the total player deposits count experienced a massive 38.65% YoY surge, totaling 81.8 million transactions in H1 2026 alone. This high growth in deposit count versus FTDs indicates strong player retention and heightened player lifetime value (LTV) for our operating partners.

Financial Dynamics and GGR Growth

The relative growth in Gross Gaming Revenue (GGR) underscores a highly profitable semester for operators utilizing our casino affiliate software. Total Affiliate GGR recorded a solid 22.76% growth compared to H1 2025. Analyzing the vertical breakdown provides further insight into market trends:

• Affiliate Casino GGR increased by 22.07% year-over-year, maintaining its position as the core revenue driver for the majority of our partners.
• Affiliate Sportsbook GGR delivered an exceptional 42.32% jump year-over-year. This rapid expansion highlights the growing importance of sports betting integration and proves that our sportsbook affiliate software capabilities are effectively capturing market demand.

Mirroring the growth in operator revenue, affiliate profitability also saw a steady rise. Affiliate payments processed through the platform grew by 16.89% year-over-year, ensuring that affiliate partners remain highly motivated and well-compensated for their traffic-generation efforts.

H1 Highlights & Strategic Outlook

The first half of 2026 was not just about numerical growth; it was a period of rigorous product refinement. Throughout H1, our development teams focused on enhancing reporting flexibility, optimizing postback accuracy, and streamlining the overall UI/UX for both operators and affiliates. These iterative upgrades ensure that Affilka remains the most intuitive iGaming affiliate platform on the market. As we transition into the second half of the year, our strategic priorities are clear:

• Product Development: We will continue to roll out advanced analytical tools and deeper integration capabilities, ensuring our software adapts to the evolving regulatory and technological landscapes of the iGaming sector.
• Scaling Presence: We aim to further penetrate emerging markets, providing localized solutions for operators targeting LatAm, Asia, and emerging European jurisdictions.
• Expanding the Client Base: Building on the momentum of 480+ active brands, our focus remains on onboarding top-tier operators who require robust, enterprise-grade affiliate marketing software.

The H1 2026 results speak to the strength, scalability, and reliability of the Affilka ecosystem. By consistently delivering double-digit percentage growth across crucial acquisition, conversion, and revenue metrics, we reinforce our commitment to driving our clients’ success. We extend our gratitude to all the operators and affiliates who trust our platform, and we look forward to achieving new milestones together in the second half of 2026.