Affiliate Gross Gaming Revenue Doubles in H1 2024

With approximately 375 brands powered by Affilka, the platform showed steady growth in the first half of 2024. The affiliate’s Gross Gaming Revenue (GGR) doubled during this period, according to an analysis of the product’s financial values.

Affiliate payouts grew by nearly 60% year over year in the first half of the year, while player deposits surged by 2.3 times. The rising metrics show the expanding impact of affiliate marketing, which is poised to gain even more traction as the iGaming industry continues to evolve. Influencer partnerships, AI impact, and performance-based commissions are some of the latest developments in the industry.

Customisation and a user-friendly interface, along with specialised features and intuitive design, make Affilka a preferred choice for users, significantly enhancing the affiliate experience. More than 65 thousand new affiliate accounts were created in the first half of 2024, accounting for about 25% of all accounts on the platform. When compared to the same period in the previous year, the indicator climbed by 50.9%.

The first half of 2024 saw a 77% rise in new player registrations over the first half of 2023. In total, the metric exceeded 17.9 million over the analysed period. Referral links received over 965 million unique hits. This number was broadly consistent when compared to the same period in 2023.

“Recognising the vital role of affiliate marketing for success within the rapidly changing iGaming landscape, we put a lot of effort into offering exceptional service that meets our clients’ needs and anticipations. The current product performance reveals stable and continuous growth that underlines our dedication to innovation and enriching the user experience,” shares Anastasia Borovaya, Head of Affilka.

During the first part of the year, the industry acknowledged and celebrated contributions of the Affilka team. The product received the Affiliate Software Supplier award at the EGR B2B Awards 2024. Asian gaming stakeholders recognised the company’s affiliate management software as the Best Affiliate Marketing Solution.