Affilka Partners with Alpha Affiliates

Affilka raises the profile of its client roster by landing a major industry player. The newly acquired partner, Alpha Affiliates, boasts more than a decade of iGaming experience and the Rising Star of the Year award bagged by one of its portfolio casinos in 2022 at SiGMA Europe.

Alpha Affiliates, a global partner program focused on the iGaming vertical, has made itself a name in the industry, running a casino affiliate network which now counts eleven fiat and crypto online projects. In 2022, the company’s crypto brand aimed at Tier-1 countries, Bets.io, won the Rising Star of the Year award at SiGMA Europe 2022, while the company’s total payments to affiliates made 60 million euro.

Visan Khaniev, CEO at Alpha Affiliates, notes: “We have worked with various companies that provide solutions for affiliate marketing management. This year, we’ve decided to launch our program on Affilka by SOFTSWISS as the platform offers such functional advantages as a flexible commission constructor, built-in payment systems, fast data synchronisation, and of course, an individual approach to each client and a high-level of service.”

In this partnership, Affilka is lending its expertise to support the whole network of fiat and crypto portfolio brands, extending its reach and consolidating the twice-the-winner status – the solution was recognised as the best Affiliate Tracking Software at SiGMA Eurasia and Asia Gaming Awards in March 2023. Besides the awards, the first quarter 2023 saw 30 new brands joining Affilka’s portfolio and now the solution powers 230 online projects. Wrapping up 2022, the team reported a 60% affiliate GGR increase and a 46% raise in affiliate payments year-on-year.

The expert team behind Affilka always seeks ways to improve client experience. The new features announced to strengthen the affiliate journey later this year include a Traffic Report enabling a more granular referral link analysis.

Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, comments: “Affilka is gaining grounds in the iGaming industry not only by winning prestigious iGaming awards but also by collaborating with industry leaders who decide to migrate their projects to our solution. So, Affilka proves its value, advantages over competitors and high demand for it. We will support the best affiliate platform status and reinforce our clients’ performance by launching innovative product updates and providing top-level customer service.”