Affilka Equips Affiliates with Cohort Analytics & API-Driven Campaign Automation
Continuous optimization of our affiliate marketing software is a priority, driven by the real-world requirements of our users. By carefully analyzing the preferences, best practices, and industry trends of both iGaming brand affiliate managers and their affiliate partners, we ensure our platform remains highly intuitive, functionally advanced, and effective across the board.
In our latest update, Affilka is proud to unveil a suite of new features designed specifically to empower affiliates, including expanded API capabilities, automated campaign creation, and deeper player behavior insights.
What’s New for Affiliates?
1. Cohort Analytics for Lifetime Value Tracking
Affiliates can now evaluate player retention and long-term traffic performance over time rather than relying on static snapshot data. Previously an operator-only tool, this comprehensive analysis is now fully available to affiliates.
- Granular player grouping: Analyze cohort retention trends grouped by player registration date or First-Time Deposit (FTD) date.
- Customizable view settings: Filter, sort, and display report columns based on operator-configured access permissions.
- Direct data export: Pull cohort analytics directly into XLSX format, with automated API exports rolling out soon.
2. Campaigns and Tracking Links Creation via API
Managing campaigns and tracking links at scale is now fully programmatic. Affilka introduced new API endpoints that allow affiliates to build marketing campaigns and generate tracking links via direct API connections, by passing manual setup processes entirely.
This is particularly beneficial for affiliates who are running large-scale operations or managing their own custom tracking stacks. Alongside campaign creation, new read-only API endpoints let affiliates programmatically extract key account metrics, including rewards, payments, commission structures, and brands and landing pages available in the affiliate program.
“Opening up cohort reporting and API campaigns generation directly to affiliates fundamentally changes how large-scale partners operate,” says Hleb Bichan, Head of Product at Affilka. “They no longer need to guess the lifetime value of their traffic or waste hours manually generating links. By giving them the same data depth and access that operators rely on, we enable them to scale faster and optimize their acquisition strategies.”
To enable API-drive campaign creation feature or adjust cohort visibility settings, affiliates should contact their designated Affiliate Manager.
The Affilka team isn’t stopping here. We are already preparing our next series of releases as part of our ongoing product development strategy. Stay tuned to our blog and social media channels for the latest updates. For any questions regarding our services, or to request a free demonstration of our software, please reach out to us via any of the communication methods listed on our Contacts page.
