Barcelona Recap: ICE and iGB Affiliate 2026 Through the Eyes of the Affilka Team
Last week, Barcelona played host to two cornerstone events for the iGaming and affiliate marketing industries, serving as the catalyst for a wealth of reports and publications from across the sector. Keeping pace with the trend, let’s review the highlights of ICE Barcelona 2026 and iGB Affiliate 2026 together with the Affilka team.
ICE stands as the premier B2B exhibition for the gaming industry, bringing together operators, technology providers, and regulators from around the globe to showcase the latest innovations in casino and betting. The event serves as the primary hub for brokering strategic deals and discussing the future of the global gambling market. Meanwhile, iGB Affiliate is the flagship event for affiliate marketing professionals within the iGaming niche, focused on traffic acquisition and fostering relationships between affiliates and operators. The conference places a strong emphasis on marketing innovation and market research.
These events attracted a vast international audience and did not go unnoticed, as both sectors are closely intertwined and currently experiencing a significant period of growth. Hleb Bichan, Head of Product at Affilka, comments:
“The exhibition confirmed our strong market position. Productive meetings with clients, prospects, and partners led to concrete agreements on new features and future collaborations. Feedback and partner data alike highlighted our flexibility, speed, and readiness to adapt — proving that we are well positioned to meet new challenges and deliver value faster for our users and partners”.
Events of this nature are always a catalyst for global networking — hundreds of meetings and introductions, an opportunity to “gauge the pulse” of the market, identify growth opportunities, and, most importantly, look into the future. For all participants, it is a unique chance to track industry trends, stay abreast of relevant innovations, and refine their own strategies in a highly competitive landscape. Anzhelika Antonova, Head of Sales at Affilka, notes:
“ICE and IGB Affiliate are the biggest iGaming events our team attended so far. The expo proved incredibly successful for our bizdev team: we held over a hundred meetings, concluded several deals on-site, received fantastic feedback on working with Affilka from our clients and affiliates, and won “Affiliate Company of the Year” award. It was a truly impactful and rewarding experience”.
Affilka regularly participates in key iGaming and affiliate marketing events. For us, this is not only an opportunity to reaffirm our market standing but also a vital chance to connect with current and future partners and clients. Stay tuned for further updates and announcements regarding our event participation on our website and social media channels. See you again soon!
