New Geo-Distribution Feature

Affilka has launched a new Geo-Distributed Redirect feature, designed to optimise redirects based on geographic proximity. By strategically directing users to landing pages through regional clusters nearest to their location, this feature significantly reduces redirect times, resulting in faster access and higher conversion rates from affiliate links.

Thanks to this new feature, Affilka has cut redirect durations by 2.5 to 5 times. For instance, in a specific region, testing indicated a drop from 1.5 seconds to just 300-500 milliseconds, making it one of the quickest response rates on the market. This improvement has driven a 3.5% to 7% increase in successful referrals to online casino sites, leading to heightened registration and deposit rates.

The Geo-Distributed Redirect feature also strengthens conversion rates, shortens redirection times, boosts system resilience, and enhances service reliability worldwide. In the face of unexpected disruptions, the system dynamically reroutes traffic to alternative resources, ensuring an uninterrupted user experience.

Gleb Bichan, Product Lead at Affilka, expressed his enthusiasm: “With the Geo-Distributed Redirect feature, we’re catering to clients targeting global audiences. By reducing redirection delays and boosting reliability, we enable partners to provide a superior experience that drives traffic and conversions. This feature marks a major advancement for brands aiming to expand their international reach.”

As one of the leading affiliate marketing solutions, Affilka continuously strives to deliver high-value tools that help operators and affiliates succeed in the highly competitive iGaming market. With features like deep analytics, flexible commission constructor, and built-in payment processing, Affilka provides all-in-one affiliate program management that focuses on enhancing both user experience and affiliate success.

The introduction of the Geo-Distributed Redirect feature is another step in ensuring that affiliates have the resources to maximise performance and generate greater impact across multiple regions.