Cohort Analysis Report to Enhance Data-Driven Decisions
Affilka unveils a new addition to its toolkit – the Cohort Analysis Report – to help operators better track and assess player behaviour for more informed decision-making.
Affilka, which currently supports 440 brands, presents new effective functionality to analyse, interpret, and display data in a convenient table format. With the Cohort Analysis Report, clients can group players according to specific events, like account registration, first deposit, or any subsequent deposit, and gain insights into behavioural patterns, player retention, and the effectiveness of marketing initiatives.
The available filters include:
- Cohort Type: Categorise players based on when they registered, made their first deposit, or completed any deposit.
- Cohort Size: Organise data by daily, weekly, or monthly intervals.
- Period Range & Size: Set the timeframe for your analysis and choose how the data should be segmented.
- Metrics: Explore insights through 40+ performance metrics.
Additional filters such Partner IDs, Brands, and Campaign/Promo IDs help adjust analysis to specific goals of each particular client.
The Report offers additional customisation through such filters as Partner IDs, Brands, and Campaign/Promo IDs to adjust analysis for specific goals. This flexibility empowers operators to monitor player retention, assess the effectiveness of marketing efforts, and make informed decisions that enhance overall performance.
“Our goal has always been to empower our partners with actionable insights,” said Gleb Bichan, Product Lead at Affilka. “I’m excited to introduce our new Cohort Analysis feature, a game-changer for understanding player behaviour in iGaming. This powerful tool allows operators to track engagement, measure retention, and optimise marketing strategies by analysing player groups over time. With deeper insights into user activity, businesses can make data-driven decisions that enhance player experiences and drive long-term success. We believe this feature will empower our clients with the analytics they need to stay ahead in the competitive iGaming market.”
