Affilka and Voluum Join Forces to Elevate Affiliate Campaign Tracking
Affilka has unveiled a new partnership with Voluum, a leading platform for ad tracking and optimisation. The integration introduces a new level of data transparency and control for iGaming operators and affiliates, enabling them to analyse traffic performance, optimise campaigns, and increase overall profitability.
Through direct API integration, Affilka connects with Voluum’s advanced tracking technology, giving partners more precise insight into player behaviour and traffic efficiency. The collaboration delivers several significant improvements that make affiliate campaign management smarter and simpler:
Highlights of the Integration
- Quick, effortless setup – No manual postback configuration required. Affiliates receive complete conversion data instantly, without extra steps or delays.
- Unified analytics – All traffic and player data are aggregated in one place within the Voluum dashboard, simplifying performance monitoring.
- Detailed conversion tracking – Full visibility into campaign events ensures more accurate ROI measurement and faster optimisation decisions.
- Clear traffic funnel mapping – Partners can easily trace player journeys and refine acquisition strategies using insights previously available only inside Affilka.
- Automated optimisation tools – Built-in automation reduces manual work while helping affiliates and operators maximise returns.
Gleb Bichan, Product Lead at Affilka, comments: “Affiliate marketing success starts with data. By integrating Affilka with Voluum, we bring together two powerful platforms to give partners exclusive insights and a unified performance view in one place. This unique data enrichment creates new opportunities for smarter campaign optimisation, stronger decision-making, and ultimately, better business results.”
Advantages for Operators
Operators working with paid and affiliate traffic benefit from shared dashboards, consolidated reporting, and role-based collaboration tools. Real-time access to KPIs — such as sign-ups and first-time deposits — allows them to adjust acquisition efforts more efficiently and drive better-quality traffic.
Kamila Łuksza-Szpyt, Managing Director at Voluum, adds: “In an era of tightening regulation and heightened transparency, the Affilka and Voluum integration revolutionises iGaming acquisition strategies. With centralised player information and no need for individual postbacks, operators can effortlessly optimise their campaigns and focus on what truly matters – acquiring quality players with ease.”
About the Collaboration
This partnership brings together Affilka’s powerful affiliate management software and Voluum’s precision tracking capabilities, empowering affiliates with sharper insights and smoother workflows. At the same time, operators gain automation and scalability – essential for sustainable growth in the competitive iGaming landscape.
