7 Years of Affilka: Leading Affiliate Innovation

On 15 January 2025, Affilka proudly celebrates its 7th anniversary. Since its launch in 2018, the affiliate marketing platform has evolved into a premier solution, renowned across the iGaming industry for its innovation, reliability, and excellence in affiliate management.

Over these seven years, Affilka has seen remarkable success, now supporting over 440 brands. This reflects a notable 37% rise in the number of iGaming operators leveraging the platform within the past year, underscoring its increasing relevance and demand.

The platform stands out thanks to its advanced features, including the Geo-Distributed Redirect, Comprehensive Reporting, Flexible Commission Constructor, and Built-in Payment Processing. These tools keep operators aligned with the latest trends, enhance affiliate program management, and boost overall operational efficiency.

Enhancing User Experience with Geo-Distributed Redirect

One of Affilka’s standout features, the Geo-Distributed Redirect, significantly improves the user experience by reducing friction during navigation. By accelerating redirect speeds by 2.5 to 5 times, this feature helps retain user engagement, lower bounce rates, and improve conversion rates – showcasing the platform’s commitment to user-centric solutions.

Testing in a specific region revealed an impressive improvement, cutting response times from 1.5 seconds to just 300–500 milliseconds. This enhancement has increased the percentage of users successfully reaching casino sites by 3.5% to 7%, translating into higher registrations and deposits.

Detailed Reporting for Smarter Decisions

Affilka provides near real-time, comprehensive reports, empowering both operators and affiliates with actionable insights. With these advanced analytics tools, affiliates can quickly adapt their strategies to attract higher-quality traffic and optimise returns, giving them a crucial edge in the competitive market.

Convenient Commission Constructure for Tailored Solutions

Affilka’s Flexible Commission Constructor addresses the rising need for customised commission structures. By supporting CPA, RevShare, Hybrid, and other bespoke models, the feature allows operators to tailor their affiliate programs to align with specific business objectives and performance metrics.

Simplified Financial Operations with Built-in Payment Processing

As the affiliate marketing industry expands globally, seamless and secure financial solutions are paramount. Affilka’s Built-in Payment Processing simplifies financial workflows by integrating systems like Neteller, Skrill, Cryptoprocessing, and bank transfers. This ensures fast, secure, and multi-currency payouts, enhancing trust and improving affiliate retention.

A Glimpse into the Future of Affilka

“We are committed to enhancing the platform with features such as Cohort Analysis, a Traffic Report for affiliates, and an upgraded Subaffiliate Module with expanded commission plans and reporting tools. Adding geo-specific payment methods for affiliate payouts will further strengthen the platform. We’ll continue optimising traffic delivery, load balancing, and system stability to ensure seamless operations,” shared Anastasia Borovaya, Head of Affilka by SOFTSWISS.

Cohort Analysis will provide deeper insights into player behavior over time, while the Traffic Report for affiliates will deliver detailed data on user clicks, segmented by factors such as country, device, and operating system.