Introducing Formula Constructor
As the iGaming industry demands more precise and agile data management, Affilka continues to deliver innovative solutions for operators and affiliate managers. To further streamline platform capabilities and enhance our analytical ecosystem, we are thrilled to announce the launch of our newest feature: the Formula Constructor.
The Formula Constructor is a powerful built-in analytical tool that allows operators to create and utilize their own custom calculated metrics directly within the platform. By deploying this feature, users can stop bouncing between their admin panels, Excel spreadsheets, Google Sheets, and external BI systems. Our clients have already eliminated manual spreadsheets and completely automated their analytics, effortlessly tracking crucial custom metrics like Click-to-Reg/FTD, Duplicated Players Ratio, Turnover Ratio, AVG Deposit Per Player, ARPU, ARPPU and other more.
Key Capabilities and Benefits
Operating with a logic similar to Excel, the formula builder supports standard mathematical operations, addition, subtraction, multiplication, division, and brackets, using both whole and decimal numbers.
- Broad Metric Support: Users can build custom calculations based on all raw metrics available in the Partner Statistics reports, such as Visits, Registrations, FTDs, Bets, Wins, Bonuses and others.
- Instant Visibility: Once published, the newly created metrics instantly appear across multiple operational areas, including Partner Statistics, Cohort Analysis reports, Dashboards. Custom metrics are immediately available for export via the API
- Time Efficiency: By eliminating the need for external tools, the feature drastically reduces manual calculations, saving valuable time and providing unparalleled flexibility in data analysis.
Hleb Bichan, Head of Product at Affilka, commented on the new release: “Perhaps the main advantage of our product is its flexibility and continuous updates and development, which is noted by all our clients and colleagues within various international awards in the iGaming industry. The Formula Constructor is another feature that allows optimizing the work of affiliate managers and taking their reports to a new level. The Affilka team is not stopping here; stay tuned for updates”.
The introduction of the Formula Constructor marks another step forward in Affilka’s mission to provide the most robust, user-friendly, and comprehensive affiliate management software on the market. We remain committed to building technology that allows our partners to focus on what matters most: scaling their business.
