Affilka Heads to iGB Affiliate 2025

Affilka is set to spotlight its cutting-edge affiliate marketing platform at the upcoming iGB Affiliate 2025, taking place on 21–22 January at Fira Gran Via Barcelona.

iGB Affiliate 2025 promises to be a dynamic event, featuring over 200 companies and drawing more than 8,000 attendees from around the globe. For the second consecutive year, Affilka will host a dedicated stand, presenting its newest features and reflecting on the platform’s remarkable achievements in 2024.

In 2024, Affilka significantly expanded its reach, powering more than 410 brands and forming over 40 new partnerships in Q3 alone. Since January, the platform has welcomed over 100 new brands. Key metrics underscore the platform’s robust growth and impact:

39.6% increase in new affiliate account registrations compared to the same period in 2023.
62.7% surge in player registrations year-over-year.
8.9% growth in unique clicks on referral links.

These figures highlight the vital role of affiliate marketing in scaling iGaming operations. Insights from the iGaming Trends 2025 Report further validate this, positioning affiliate marketing alongside SEO, paid advertising, and influencer partnerships as key components of successful strategies.

Geo-Distributed Redirect Feature

Affilka continues to prioritise innovation and user experience, with the introduction of the Geo-Distributed Redirect feature standing out as a major enhancement of 2024. This feature slashes redirect times by 2.5 to 5 times, reducing average redirect delays from 1.5 seconds to just 300–500 milliseconds. This improvement delivers:

3.5% to 7% increase in site traffic.
Higher rates of player registrations and deposits.
Improved reliability and fault tolerance, ensuring seamless navigation even during technical disruptions.

Anastasia Borovaya, Head of Affilka, shares her perspective on this innovation: “We acknowledge the essential role of affiliate marketing for promoting iGaming projects in a rapidly evolving landscape. The new feature is a game changer, addressing the common issue of players leaving sites due to lag. By drastically reducing latency, the Geo-Distributed Redirect feature ensures seamless navigation and maximises user engagement. Come to our stand at iGB Affiliate to learn more and share your ideas.”